Consultants

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Premier Basketball Player Services
Consultant TEAM

STEVE HARRIS
Director - Premier Basketball Player Services 

A class of 1980 Texas A&M University graduate, Steve has spent his entire life working in youth sports in some capacity or other. Officiating football, basketball, baseball, track and field; as well as coaching recreational and advanced club programs. His first meeting with Joey Simmons was in 1997 when two of his daughters were trying out for teams in the Texas Shooting Stars Basketball organization. At the same time Steve was founding Wolverine Basketball, a club program for his son’s High School team. 

In 2002 Steve would once again cross paths with Joey when his three youngest daughters joined Team Texas Express. He became an assistant coach and head coach with Team Texas Express and then Texas Express. In 2008 Steve founded NCT Elite, a club basketball program for girls, and continued to work with Joey in tournament management and support. During his years as a coach for both boys and girls, he has coached numerous players who have gone on to play at every level, from Junior College to power 5 Division I programs. A couple of his players have won Division I and Division II National Championships.

Upon its launch Steve will be the Director of Premier Basketball Player Services. He has also taken on the task of establishing the new Boys’ Premier Basketball Report, an NCAA Certified Scouting Service. 

Steve brings strong experience, not only from the coaching and evaluation process, but also a parent’s perspective into recruiting and college selection process.  Steve and his wife Debi are the proud parents of 7 daughters and 1 son; all of which were athletes throughout high school and college. Junior College through Power 5 conference recruitment decisions provide valuable insight from a parent’s view on assisting their high school athletes in making these important decisions.

A strong commitment to hard work drives everything Steve does. He long ago adopted a personal philosophy he now shares with sales teams who work for him and in all the athletes he coaches, trains and evaluates…. ”Don’t Get Outworked”….. DGOW….. you will most likely hear it from him as he closes each conversation he has with the athletes in this manner. 

Follow Steve on Twitter @DontGetOutWorked 
 

Mike Aduddell  - Premier Basketball Player Services
Player Development - Attack Academy

Michael is a professional player development coach specializing in shooting and offensive skills. After his career as a scoring point/shooting guard at Southwestern College (KS), Michael went on to become a coach and a skills instructor at Oklahoma Basketball Academy where he spent the next five years as the lead trainer developing players ranging from kindergarten to professionals. He has since become one of the top shooting instructors in the country and moved on to our program, where he uses a proven "natural body alignment" shooting and offensive footwork system to make players more effective and efficient scorers. No matter the age or skill of the player, Michael can give any player the framework and confidence to take their game to the next level.

Brittany Graham - Premier Basketball Digital Content
Official Content Provider - Premier Basketball
 

Brittany comes to Premier Basketball after much experience in the game as both a player and on staff at Division 1 institutions. Her resume includes: 
 
2018-2019 University of Alabama Women’s Basketball Director of Video and Creative Content
2017-2018 Big 12 Conference Digital Media Content
2015-2017 University of Denver Women’s Basketball Director of Basketball Operations
2013-2015 Berry College Women’s Basketball Assistant Coach
2012-2013 Emory University Women’s Basketball Volunteer Graduate Assistant Coach
2013 Georgia State University M.A Sport Administration
2010 Georgia State University, B.A English, Journalism
 
Brittany Graham is freelance a Creative Sports Photographer and Digital Media Content Creator, located in the DFW since May of 2019. Since 2013, Graham has held a variety of positions in college athletics giving her a diverse skillset, which has now allowed her to showcase her work in a wide range of ways. She now provides creative sports photography for local high schools, personal trainers, and professional athletes, in addition to custom graphics and social media branding consulting for athletes and small businesses.
 
Most recently, Graham served as the Director of Video and Creative Content for the University of Alabama Women’s Basketball Team, helping manage the team’s social media accounts, creating recruiting mail-outs, in addition to all video coordinator responsibilities.
 
In 2018, she worked at the Big 12 Conference (Irving, TX) as a Digital Media Correspondent providing digital and social media presence at various Big 12 Championship events, helped plan and coordinate Basketball and Football Media Days, while creating other original video content on conference student-athletes. 
 
Other past work experience includes The University of Denver Director of Women’s Basketball Operations and Berry College (Rome, GA) Assistant Women’s Basketball Coach where she helped grow both teams’ social media accounts from the ground up, maintained team’s budget and travel expenses, planned all on-campus recruiting visits, organized team summer camps, and more.
 
Graham earned a Division One basketball scholarship from Georgia State University graduating with a bachelor’s degree in English with a minor in Journalism. She also received her Master’s in Sport Administration from Georgia State while serving as a Volunteer Assistant Women’s Basketball Coach at Emory University.
 
Graham grew up in a family of basketball as her father Paul coached men’s basketball at division one schools: SMU, New Mexico, Oklahoma State, Washington State, Colorado, and Georgia State, and now currently at Skyline High School (Dallas). Her older brother Nick, also played in college at Washington State University.

JASON KEY - Premier Basketball National Scout
McDonald's All-American Committee
ESPN HoopGurlz Recruiting and Top 100

A true “gym rat,” Jason has closely followed the DFW high school basketball scene for the last 20 plus years. He became involved with select basketball in 2007 when he helped found TEAM RISE, a developmental basketball program in Rockwall, Texas. Jason coached hundreds of players and teams ranging from 3rd grade developmental teams to high school travel teams, winning several leagues and local tournaments. Many of Jason’s former players are currently playing at both the collegiate and high school levels.

Joining the Premier Basketball program in December of 2012 allowed Jason to pass on his player evaluations to college coaches. Jason is a PBR National Scout, focusing on players from coast to coast all over the country. Jason lives in Forney, Texas and is the proud father of three: Alysha, Jaitlyn, and Jackson. 

Jason is viewed as one of the most credible and vast resources in the country when it comes to player evaluation. Follow him on Twitter : @bballjkey

SHANE LAFLIN - Director : Premier Basketball Report
McDonald's All-American Committee
Naismith Trophy Board of Selectors
ESPN HoopGurlz Recruiting and Top 100

Shane graduated cum laude from the University of Texas at Arlington in 2004. From 2005-2007, he served two seasons as a Graduate Assistant at the University of Texas under Jody Conradt. Shane assisted the Longhorns' program in all areas, including equipment, camps, on-campus recruiting, and as an on/off-site practice coordinator for the 2007 NCAA Tournament. The Tempe, Arizona native returned to his alma mater as an Assistant Coach with the women's program beginning in the 2007-2008 season.

Shane served as an Assistant Coach at the University of Texas at Arlington for four seasons under Samantha Morrow. He was in charge of all offensive strategies including transition, secondary break, and half court offenses and sets. He organized and coordinated the recruiting and worked on the court with the perimeter players.

He held the position of Assistant Coach/Recruiting Coordinator at Rice University under Greg Williams from 2012-2015. On the court, Shane worked daily with the Owls' perimeter players.

Shane began his work with Premier after having close ties to the PBR staff at UTA and Rice, as both schools were National Subscribers to the recruiting service. He and Joey Simmons have been familiar with each other for over 20 years through the club and AAU basketball scene. 

Follow Shane on Twitter : @ShaneLaflin

JOEY SIMMONS - CEO : Premier Basketball
McDonald's All-American Committee
ESPN HoopGurlz Recruiting and Top 100

Joey Simmons has been involved in youth and high school coaching for 47 years. He has over 2000 wins over the span of those 47 years. He has been married for 45 years and has three children and 15 grandchildren. His select basketball success includes sixteen National Championships as well as six National Runner-up Championships and four - Final 4 finishes. In five short years of coaching high school basketball he won over 127 games, with three Final 4 appearances in the TAPPS State Finals and two Elite 8 finishes.

In 2001 his Junior Olympic team traveled to Europe, representing AAU, to compete against European Olympians. The team went 4-0 in their travels around Europe. He is presently the owner of Premier Basketball Report, a national scouting service and runs the Premier Basketball Tournaments, which includes the Heart of Texas Showcase in April and  Super 64 National Championship Tournament in July. He is also formerly the Athletic Director and Girls Head Basketball Coach at St. Joseph High School in Bryan.

Joey Simmons is also on the  McDonald’s All-American Committee.  He is a representative for the State of Texas girls and serves on the selection committee of the McDonald’s All-American girls teams. Joey is also the Regional Director for adidas Grassroots Basketball. In just ten short years the Premier Basketball Report Scouting Service has become one of the leading scouting services in the country. Premier Basketball now is a Global Scouting Service that travels the world evaluating girls basketball.

Texas Express, Texas Elite, Team Lex adidas Basketball Club
Founder/Head Coach – AAU Girls Basketball Team – 1995-Present

• 1-time Adidas 16U Division National Champions (2019)
• 2-time Adidas JR Grassroots National Champions (2019, 2018)
• 3-time Adidas National Champions (2015, 2017, 2019)
• 1-Time Adidas National Runner-Up (2014)
• 2-Time Super 64 National Runner-Up (2017, 2013)
• 6-time Super 64 National Champions (2019, 2016, 2015, 2014, 2010)
• 5-time AAU National Champions (2004, 2004, 2003, 2002, 1998)
• 3-time AAU National Runner-ups (2002, 2001, 2000)
• 9-time AAU National Elite Eight Finalists (1998-2007)
• 12-time AAU National Sweet Sixteen Finalists (1995-2007)
• 13-time AAU National Tournament Finalists (1995-2007)

• Traveled to Europe and defeated the German, Austrian, & two Italian Olympic teams (2001)
• 1-time AAU Junior Olympic National Champions (2000)
• 1-time AAU Junior Olympic National Runner-Up (1999)

• Tapps 3A State Final 4 – Took team to State Final 4 first year at St. Joseph (2009)

• Tapps 6A State Regionals – Took team to State Play-off for fourth year in a row (2008)
• Tapps 6A State Final 4 – Took team to State Final 4 for second year in a row (2007)
• Tapps 6A State Final 4 – Took team to State Final 4 in just second year at Nolan Catholic High School. School had not been to Final 4 since 1988. (2006)
• Tapps 6A State Regionals – Took team to State Regionals first year at Nolan Catholic High School (2005)

• Founder and Director - Play Ball Nation Boys Basketball program (2018-present)
• Founder and Director - Attack Basketball Academy (2018-Present)
• Founder and Director – Team Lex Basketball program (2018-Present)
• Founder and Director - Texas Elite adidas Basketball Club (2011-Present)
• Founder and Director - Texas JUCO Slam Jam (2010-Present)
• Founder and Director - Heart of Texas Invitational Showcase (2000-Present)
• Founder and Director – Super 64 and Super 32 National Championship Tournament (2009-Present)
• President / Founder – Texas Express Basketball Club (1995-2007)
• President / Director – Southwestern AAU Girls Basketball (2002-2005)
• Co-President – USA Hoops / Texas Shooting Stars Basketball Club (2003-2005)
• President – Texas Shooting Stars Basketball Club (2001-2002)
• Board of Directors – Texas Shooting Stars Basketball Club (1997-1999)

• His clubs have produced over 200 players that have gone on to play Division I basketball and many players who have played junior college basketball, and 5 players made it to the WNBA. Two of his players, Stacy Stephens and Jalie Mitchell are head coaches at the college level.
• Successfully coached youth sports and high school basketball for 47 years with over 2000 victories.
• Coaching experience in several sports including girl’s basketball, boy’s basketball, boy’s soccer, girl’s soccer, boy’s baseball, and girl’s softball.

MARK WILLIAMS - Premier Basketball International Scout
McDonald's All-American Committee
Naismith Trophy Board of Selectors
ESPN HoopGurlz Recruiting and Top 100

Beginning his basketball profession at Rowlett High School, Mark continued on to play college basketball at Dallas Christian College as a two-year captain. Mark graduated with a Bachelor of Arts in Biblical Studies and Youth and Family in 2005, and married his wife Laura in March 2006. They reside in Artesia, New Mexico with their three children, Hannah, Jonah, and Micah.
 
Mark has coached club basketball for seven years and founded Team RISE, a developmental basketball program in Rockwall, Texas that serviced over 100 players a week. His many years of involvement in select basketball led him to join the Premier Basketball team in September 2012. Mark was a predominant presence in starting the Premier Basketball Media branch of Premier Basketball, and leads the efforts in video production efforts for PBRtv. 

Mark has been the point man for the Global branch of the Premier Basketball Report. He has grown the international evaluation of players and taken it to great levels. He routinely hosts camps in Australia and New Zealand as well as attends FIBA sanctioned events all over the world. He has aquired the nickname
"WorldWideHoops" and it fits! 

Follow Mark on Twitter : @MarkWilliamsBB